India Preston

Legal technology and AI leader. Helping lawyers become confident users of AI and technology. Driving real revenue growth in an industry resistant to change.

India Preston
About Me

I've spent 13 years working at the intersection of law and technology, with experience both inside law firms and as a legal tech vendor. I've built functions from scratch, driven commercial growth in one of the most complex and change-resistant industries in the world, and developed a rare understanding of what makes legal businesses actually work. I know how to build revenue, forge the right relationships, and make change stick.

Read more about me →
Currently at
Lupl
Director of Customer Success

B2B SaaS legal project management and AI platform. I'm part of the leadership team, owning customer strategy, retention, and expansion across global enterprise law firm accounts.

Visit lupl.com → Lupl x Claude →
Let's connect 👋
I'm always happy to talk legal tech, AI strategy, and what it actually takes to get people to change how they work.
Connect on LinkedIn →
Available for
Speaking Building things Advisory Writing Mentoring Podcast appearances
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India Preston
Director of Customer Success · Legal Technology & AI
Bristol, UK · linkedin.com/in/indiapreston

I've spent 13 years getting lawyers to do things they said they'd never do.

The short version

I work at the intersection of law, technology, and AI. I've been inside Magic Circle law firms and on the leadership team of a legal tech startup, which means I understand both worlds and the gap between them. I build things, grow revenue, and know how to make change happen in an industry prone to resisting change.

What I've done

Founded teams. Scaled commercial functions from scratch. Delivered enterprise transformation across major UK law firms. Led AI adoption programmes with global law firm clients. Built AI agents. Driven real revenue growth. Started a company.

Currently Director of Customer Success at Lupl.

What I know
Executive Leadership Revenue Growth AI Adoption Legal Technology Customer Success Change Management Agent Design Prompt Engineering Building with AI Data Analytics
Want to know more?

Reach out on LinkedIn and I'll send you a link to my full CV.

indiapreston.com →
India Preston
Director of Customer Success · Legal Technology & AI
Bristol, UK · indiapreston1507@gmail.com · linkedin.com/in/indiapreston
Profile

Customer success executive with 13 years at the intersection of legal technology, AI adoption, and enterprise transformation. Built and scaled customer success and legal project management functions from the ground up at several organisations. Deep operational knowledge of law firm workflows combined with hands-on AI implementation experience; currently training law firm clients to build agents, define AI use cases, and adopt agentic workflows within a live legal tech platform.

Experience
Director of Customer Success
Jan 2023 – Present
Lupl, B2B SaaS Legal AI Startup
  • Member of the executive leadership team. Own global customer strategy, retention, and expansion revenue across all enterprise law firm and customer accounts.
  • Generated £450,000+ ARR in FY2025 through retention, upsell, and expansion activity, contributing to total revenue of £1.5 million for the year.
  • Defined and executed the company's AI-first customer strategy; developed Lupl's AI adoption framework and trained law firm clients to build AI agents, surface automation use cases, and integrate agentic workflows into live legal matters.
  • Developed custom Claude skills and shareable prompts to extend Lupl's Model Context Protocol (MCP), enabling clients to connect AI workflows directly to their matter management environment.
  • Led executive-level relationships with Knowledge and Transformation Leaders, Legal Operations Directors, and Managing Partners.
User Adoption Lead
Jan 2021 – Jan 2023
Lupl, Founding Employee
  • First of three employees (including CEO Jeff Green). Built the Customer Success function from scratch, establishing all processes, tooling, and support infrastructure.
  • Managed the full customer lifecycle for Lupl's early enterprise adopters, from pilot through technical implementation to enterprise rollout.
  • Led the international product launch in November 2021.
Founder & Consultant
Feb 2018 – Sep 2019
India Preston Limited, Independent Consultant
  • TLT: Scoped and launched TLT's first Legal Project Management function across all regional offices.
  • RPC: Transformed the firm's precedent management process and advised on the creation of their first Knowledge Management team.
  • Lewis Silkin: End-to-end project managed the launch of the firm's Hong Kong entity, delivered on time and £144,000 under budget.
  • Avison Young: Redesigned the core business rates system used by GVA's national Business Rates team.
Team Manager, Legal Project Management & Legal Tech
Sep 2013 – Jan 2018
Linklaters LLP, Magic Circle
  • Founded Linklaters' first Legal Project Management team and later launched the firm's Legal Technology function as AI Lead.
  • Created a new billable revenue stream exceeding £1.5 million by transitioning LPMs to fee-earning status.
  • Project managed 10 of the firm's highest-value matters representing over £100 million of portfolio.
AI & Technology
Agentic AI Workflows Prompt Engineering MCP Integration AI Strategy Claude ChatGPT Copilot Replit Loveable Gemini VS Code HubSpot Zendesk Pendo
Education & Development
The Uncommon Business AI Bootcamp
Callan Faulkner, AI systems design and workflow implementation
2026
APMP Project Management Qualification
2014
Legal Practice Course
BPP Law, Distinction
2013
Graduate Diploma in Law
BPP Law, Commendation
2012
BA Hons Classics (2.1)
University of Bristol, Classics Leavers' Prize
2011